Find out who makes the products you buy
Scan a UPC
Consumers have a fundamental right to know who they are buying from to be able to make informed shopping decisions.
Alethia contains information on tens of thousands of everyday products, brands, and companies.
Making it effortless for you to uncover a products parent company, impact, and legal history.
Understand the companies impact on the world
Read the data
We gathers information from over 40 federal and nearly 500 state government sources.
Combining that data with company filings and public records to give you a clear look at over two decades of a companies history.
Helping you to understand a companies impact by providing transparent information for products you use everyday.
Embolden the way you shop
Recommending better alternatives
Promoting change by emboldening customers to wield their buying power effectively.
We promote the top 20% of companies we track; rewarding companies for meeting the standard in protecting employees, the environment, and their customers.
Our approach emphasize shopping local and small businesses, but always orders recommendations based on violation totals.
Our Core Values
Fierce Independence
Dedicated to avoiding undo influence, we do not accept financing from any brand or manufacturer.
User-Data Protection
Loyally protecting all of our users personal data, we do not exploit or sell your data.
Measurable Impact
Understanding how our impact brand loyalty and corporate behavior.
Fact-Based Approach
Only displaying data that comes from an authenticated sources insures our information is accurate and traceable.
Our journey this far
May, 2023
Nov 2023
Jan. 2024
July, 2024
Alethia Founded
Alethia was founded at Iowa State University by a graduate student in user experience research. The project arose out of a database kept to avoid shopping unethical brands which gradually grew public interest.
Preliminary UX Completed
The project had a six month research cycle consisting of six phases that informed the applications UX design.
Iowa Startup Factory
Alethia was selected for Cohort XV of the Iowa Startup Factory, working with folks like Peter Hong, Hannah Kirkendall and Andrew Kirpilani to further refine our vision and goals.
Growth and SBDC
Alethia was incorporated in Iowa while expanding the board with legal and ML expertise. We expanded our team of advisors and contacts. We began working with SBDC to ensure all formal compliance and help reach our next milestones.
Ad-Supported Benefits
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Search our database by scanning a Barcode
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Minimum Banner Ads / Full screen on pages
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Users Account Management
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News and Information updates
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Dark Mode
Alethia's mission to empower and inform consumers means that we must connect to as many people as possible. Keeping with that mission, we will maintain a free ad supported version of our application to help people who can't afford a membership but value our mission and information.
Ad-supported
Membership Benefits
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Everything from the Ad-supported version PLUS
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Search our database without scanning a Barcode
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Removes all Banner and Full screen ads from all pages
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Personalized recommendations to help you shop local
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Unlocks additional personalization settings
Alethia's monthly members make our mission possible. The high cost of development and hosting would make it impossible to maintain Alethia without the support of folks who are dedicated to ethically and impactful shopping.